The Stapel Scale

Multiple Choice

The Stapel scale

A) requires that adjectives or descriptive phrases be treated separately instead of simultaneously as bipolar pairs.
B) frees the researcher from the need for item analysis.
C) differs from the semantic differential in one characteristic only,10 scale positions are employed to capture the responses rather than the 7 positions of the semantic differential scale.
D) is the most popular scale used in marketing,primarily because it combines the advantages of the semantic differential and Likert scales.
E) None of the above.