Multiple Choice
Which of the following statements about Likert summated-ratings scales is FALSE?
A) The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
B) The subject indicates his or her degree of agreement or disagreement with each statement.
C) Researchers anchor only the endpoints of the scale.
D) A total score for each subject can be calculated by adding or averaging the scores across items.
E) Subjects can indicate the intensity of their feelings.
Correct Answer:
Verified
Correct Answer:
Verified
Q27: What type of scale is the following?
Q28: Marketers are concerned with the attitudes of<br>A)consumers.<br>B)dealers.<br>C)sales
Q29: In which situation would the addition of
Q30: When using the semantic-differential technique,researchers<br>A)watch for observable
Q31: Compare and contrast the most widely used
Q33: What type of scale is the following?
Q34: In order to impart meaning to the
Q35: What is the upper limit on the
Q36: Which of the following is NOT an
Q37: The semantic-differential scale is also called a