Multiple Choice
What type of scale is the following? What is your overall rating of McDonalds compared with Wendy's? (Circle one) 
A) comparative rating scale
B) sematic-differential scale
C) Stapel scale
D) Likert scale
E) graphic-rating scale
Correct Answer:
Verified
Correct Answer:
Verified
Q22: Measure reliability seems to decrease as the
Q23: Which of the following statements about attitude
Q24: Comparative-ratings scales differ from graphic and itemized
Q25: The assessment of attitudes by noting consumers'
Q26: What type of scale would be one
Q28: Marketers are concerned with the attitudes of<br>A)consumers.<br>B)dealers.<br>C)sales
Q29: In which situation would the addition of
Q30: When using the semantic-differential technique,researchers<br>A)watch for observable
Q31: Compare and contrast the most widely used
Q32: Which of the following statements about Likert