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    Basic Marketing Research Study Set 2
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    Exam 13: Measuring Attitudes and Other Variables
  5. Question
    When Attempting to Determine the Relative Importance of Certain Characteristics
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When Attempting to Determine the Relative Importance of Certain Characteristics

Question 2

Question 2

Multiple Choice

When attempting to determine the relative importance of certain characteristics in forming attitudes the most useful scale would be


A) Stapel scale.
B) comparative-rating.
C) Likert scale.
D) itemized-rating.
E) graphic-rating.

Correct Answer:

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