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    New Products Management
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    Exam 17: Implementation of the Strategic Plan
  5. Question
    The Launch of a "Defensive Addition" Designed to Increase Penetration
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The Launch of a "Defensive Addition" Designed to Increase Penetration

Question 52

Question 52

True/False

The launch of a "defensive addition" designed to increase penetration in existing markets features a broad product assortment,a new brand name and distribution channels,and a higher price.

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