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  3. Study Set
    New Products Management
  4. Exam
    Exam 17: Implementation of the Strategic Plan
  5. Question
    Which of the Following Launch Strategies Has the Objective of Erecting
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Which of the Following Launch Strategies Has the Objective of Erecting

Question 3

Question 3

Multiple Choice

Which of the following launch strategies has the objective of erecting barriers to entry?


A) The defensive addition
B) The offensive improvement
C) Issuing promo pieces
D) Skimming

Correct Answer:

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