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    New Products Management
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    Exam 17: Implementation of the Strategic Plan
  5. Question
    Firms Attempting to Increase Penetration in Existing Markets Are Most
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Firms Attempting to Increase Penetration in Existing Markets Are Most

Question 39

Question 39

Multiple Choice

Firms attempting to increase penetration in existing markets are most likely to be emphasizing _____.


A) defensive additions
B) offensive improvements
C) preannouncements
D) new-to-the-world products

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