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    New Products Management
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    Exam 17: Implementation of the Strategic Plan
  5. Question
    In Terms of Launch Tactics,pharmaceutical Firms Put the Bulk of Their
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In Terms of Launch Tactics,pharmaceutical Firms Put the Bulk of Their

Question 36

Question 36

Multiple Choice

In terms of launch tactics,pharmaceutical firms put the bulk of their money into:


A) customization.
B) personal selling.
C) technical research.
D) manufacturing process development.

Correct Answer:

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