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    Exam 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
  5. Question
    Conjoint Analysis Is an Analytical Tool Used to Assess Tradeoffs
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Conjoint Analysis Is an Analytical Tool Used to Assess Tradeoffs

Question 15

Question 15

Multiple Choice

Conjoint analysis is an analytical tool used to assess tradeoffs much like _____ analysis is a tool to develop perceptual maps.


A) factor
B) block
C) features
D) concept

Correct Answer:

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