Multiple Choice
Which of the following statements is NOT true regarding conjoint analysis?
A) It is an analytical tool used to develop perceptual maps.
B) It can use the output of AR gap analysis to select product attributes.
C) It assumes that a product can be represented as a set or bundle of attributes.
D) It identifies which sets of attributes would be most preferred by customers.
Correct Answer:
Verified
Correct Answer:
Verified
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