Multiple Choice
Global Corp.wants to launch a new product.The determinant attributes for the product were identified,and the range for each selected.Cards representing new products that combined specific levels of determinant attributes were prepared.Consumers in various countries were asked to sort the cards by preference from top to bottom.This is an example of _____ analysis.
A) lexical
B) semantic
C) competitive
D) trade-off
Correct Answer:
Verified
Correct Answer:
Verified
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