Multiple Choice
On a market map produced by gap analysis,customer perceptions of various products are indicated by:
A) their positions on the map.
B) their relative size.
C) a unique color code.
D) a unique shape code.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: With reference to gap maps,attributes that are
Q7: Sales data generated by using statistical forecasting
Q8: In AR perceptual gap mapping,individual respondents can
Q9: Dimensional analysis focuses upon:<br>A)features.<br>B)functions.<br>C)benefits.<br>D)economic gains.
Q11: Which of the following is a statistical
Q12: The "data cubes" produced by AR perceptual
Q13: The data obtained from users using customer
Q15: Once a factor analysis is done,which of
Q42: Discuss various drawbacks of gap analysis.
Q56: Discuss various attributes of products with examples.