Multiple Choice
In AR perceptual gap mapping,individual respondents can be grouped together into benefit segments based on their preferences through the use of:
A) attribute analysis.
B) cluster analysis.
C) factor analysis.
D) function analysis.
Correct Answer:
Verified
Correct Answer:
Verified
Q3: The feature attribute of a product indicates:<br>A)what
Q4: Techniques used for creating perceptual gap maps
Q5: With reference to gap maps,attributes that are
Q7: Sales data generated by using statistical forecasting
Q9: Dimensional analysis focuses upon:<br>A)features.<br>B)functions.<br>C)benefits.<br>D)economic gains.
Q10: On a market map produced by gap
Q11: Which of the following is a statistical
Q12: The "data cubes" produced by AR perceptual
Q13: The data obtained from users using customer
Q56: Discuss various attributes of products with examples.