Multiple Choice
Which of the following statements is true regarding a perceptual gap map based on overall similarities?
A) It discovers gaps as well as demand.
B) It uses past sales data to predict future trend.
C) It takes into consideration phantom attributes.
D) It generates a perceptual map whose axes are clearly labeled with determinant attributes.
Correct Answer:
Verified
Correct Answer:
Verified
Q41: Perceptual maps are based on:<br>A)past sales datA.<br>B)experience
Q42: Analytical attribute techniques are used to:<br>A)identify users'
Q43: Which of the following statements is true
Q44: Which of the following is a perceptual
Q45: Which of the following gap maps was
Q47: Which of the following statements is true
Q48: Western (particularly European and North American)thought goes
Q49: Analytical attribute techniques are felt to be
Q50: In developing new products,marketers must:<br>A)not use perceptual
Q51: OS techniques:<br>A)run on perceptions of overall similarities