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    New Products Management
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    Exam 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping
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    In Developing New Products,marketers Must
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In Developing New Products,marketers Must

Question 50

Question 50

Multiple Choice

In developing new products,marketers must:


A) not use perceptual mapping.
B) always distribute a few free samples of the product.
C) rely only upon managerial intuition / experience.
D) avoid being bound by what is now impossible.

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