A Disadvantage of Using In-House People to Report on Customer

Multiple Choice

A disadvantage of using in-house people to report on customer problems is that:

A) most in-house people have not spent any time with customers and end-users.
B) each suggestion is usually someone's perception of what the customer problem is.
C) technical people are not involved in the information gathering process.
D) in-house people generally lack the skills required for analyzing customer problems.