Multiple Choice
Crunch Cereals Inc. ,in order to better anticipate customer needs,sent their executives to visit the homes of U.S.families that used their products.The research suggested that office-going customers would like to have their cereal on the go.Based on this idea,Crunch Cereals came up with a new "Drink'n Crunch" portable package.Identify the methodology used to gather information regarding customer needs.
A) Focus groups
B) Observation
C) Interviewing
D) Prayer groups
Correct Answer:
Verified
Correct Answer:
Verified
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