This Technique Has Long Been Used in Psychology to Enhance

Multiple Choice

This technique has long been used in psychology to enhance creativity but there is little evidence of its successful use in generating ideas for new products.It is valuable in instances where product users are unable to visualize or verbalize their reactions.It should also be valuable where consumers are emotionally unable or unwilling to express their views.

A) Focus group
B) Interviewing
C) Role playing
D) Reviewing published sources