Back in 1938,advertising Executive Alex Osborn Wrote a Book About

Multiple Choice

Back in 1938,advertising executive Alex Osborn wrote a book about a technique he called ____.All of the group ideation techniques developed since that time are spin-offs of his process and embody one idea: One person presents a thought,another person reacts to it,another person reacts to the reaction,and so on.

A) crowdsourcing
B) brainstorming
C) scenario analysis
D) focus group