Question 1

The use of stakeholder contacts as a methodology for gathering information useful for problem analysis involves the use of:

Accepted Answer

A)  quality circles.
B)  focus groups.
C)  published sources.
D)  internal records. B

Question 2

A product can be expressed in two words,a verb and an object.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following techniques encourages the use of "art" to encourage seeking / communicating connections between ideas?

Accepted Answer

A)  Brainsketching
B)  Speedstorming
C)  Itemized response
D)  Idea Box A

Question 4

List the guidelines to be followed for conducting a good scenario analysis.

Accepted Answer

The answer of List the guidelines to be followed for...

Question 5

The most common method of directly contacting stakeholders is:

Accepted Answer

A)  observation.
B)  role playing.
C)  focus group.
D)  interviewing.

Question 6

The first step of the reverse brainstorming procedure is determining the appropriate product or activity category for exploration.This has already been done if the product innovation charter has a(n)_____ dimension in the focus statement.

Accepted Answer

A)  form
B)  technology
C)  use
D)  potential problems

Question 7

Discuss the use of internal records in identifying sources of problem.Give some examples.

Accepted Answer

The answer of Discuss the use of internal records in...

Question 8

In static leap studies,the focus is on what changes must be made between now and then if the leap scenario is to come about.

Accepted Answer

A) True 
 B)False

Question 9

This technique is described as a round-robin format,similar to speed-dating,in which participants pair off and discuss a topic for a three- to five-minute round.The goal of each round is to come up with ideas that can be pursued by the new product team.

Accepted Answer

A)  Brainsketching
B)  Speedstorming
C)  Itemized response
D)  The Picasso Method

Question 10

Which of the following statements is true regarding the role playing method?

Accepted Answer

A)  It has proven to be the most effective means of extracting product problems / solutions from stakeholders.
B)  It is useful in situations where product users are unable to visualize or verbalize their reactions.
C)  It is a form of focus group technique.
D)  Most firms have organized systems to use the role playing method of gathering information.

Question 11

The fourth general source of stakeholder needs,scenario analysis,comes into play because the ideal problem for us to find is one that customers do not know they have at this time.

Accepted Answer

A) True 
 B)False

Question 12

Back in 1938,advertising executive Alex Osborn wrote a book about a technique he called ____.All of the group ideation techniques developed since that time are spin-offs of his process and embody one idea: One person presents a thought,another person reacts to it,another person reacts to the reaction,and so on.

Accepted Answer

A)  crowdsourcing
B)  brainstorming
C)  scenario analysis
D)  focus group

Question 13

Which of the following statements regarding the observation method of gathering information is NOT true?

Accepted Answer

A)  It is rooted in sociological studies.
B)  It often involves recording on video to enhance analytical opportunities.
C)  It requires the interpretation of actions and / or body language.
D)  It is a qualitative research technique.

Question 14

The end result of the problem-based concept generation process is:

Accepted Answer

A)  a detailed situation analysis.
B)  the selection of one or more problem identification techniques.
C)  the development of concept statements for further evaluation.
D)  a rank-ordered list of potential problems.

Question 15

The focus group is an inexpensive technique that has proven to be the most effective means of identifying / solving marketing problems.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following internal records is most likely to serve as a psychological projective technique that may reveal the products / services sought by users / consumers?

Accepted Answer

A)  Warranty files
B)  Sales files
C)  Complaint files
D)  Sales call reports

Question 17

An existing firm routinely generates potentially valuable data to guide new product development from its everyday contacts with customers and other entities.

Accepted Answer

A) True 
 B)False

Question 18

One way to address the problem of new product failure is to begin the development process by:

Accepted Answer

A)  identifying heavy product users.
B)  creating a problem-solution matrix.
C)  identifying unsolved consumer problems.
D)  preparing concept statements.

Question 19

For conducting a good scenario analysis,participants will likely have difficulty understanding really complex scenarios.

Accepted Answer

A) True 
 B)False

Question 20

Discuss product function analysis.

Accepted Answer

The answer of Discuss product function analysis....

Exam 5: Finding and Solving Customers Problems

The use of stakeholder contacts as a methodology for gathering information useful for problem analysis involves the use of:

A product can be expressed in two words,a verb and an object.

Which of the following techniques encourages the use of "art" to encourage seeking / communicating connections between ideas?

List the guidelines to be followed for conducting a good scenario analysis.

The most common method of directly contacting stakeholders is:

The first step of the reverse brainstorming procedure is determining the appropriate product or activity category for exploration.This has already been done if the product innovation charter has a(n) _____ dimension in the focus statement.

Discuss the use of internal records in identifying sources of problem.Give some examples.

In static leap studies,the focus is on what changes must be made between now and then if the leap scenario is to come about.

This technique is described as a round-robin format,similar to speed-dating,in which participants pair off and discuss a topic for a three- to five-minute round.The goal of each round is to come up with ideas that can be pursued by the new product team.

Which of the following statements is true regarding the role playing method?

The fourth general source of stakeholder needs,scenario analysis,comes into play because the ideal problem for us to find is one that customers do not know they have at this time.

Which of the following statements regarding the observation method of gathering information is NOT true?

The end result of the problem-based concept generation process is:

The focus group is an inexpensive technique that has proven to be the most effective means of identifying / solving marketing problems.

Which of the following internal records is most likely to serve as a psychological projective technique that may reveal the products / services sought by users / consumers?

An existing firm routinely generates potentially valuable data to guide new product development from its everyday contacts with customers and other entities.

One way to address the problem of new product failure is to begin the development process by:

For conducting a good scenario analysis,participants will likely have difficulty understanding really complex scenarios.

Discuss product function analysis.