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Business
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Selling Customers
Exam 15: Time, Territory, and Self-Management: Keys to Success
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Question 21
Multiple Choice
Which of the following can be used to calculate the costs and revenues of sales territories?
Question 22
True/False
Salespeople act as business managers for their territories.
Question 23
Multiple Choice
Salespeople using the _____ approach recognize their territories contain accounts with heterogeneous needs and differing characteristics that require different selling strategies.
Question 24
True/False
Segmenting the market into territories can be very effective in industries like insurance and retail.
Question 25
Multiple Choice
The most critical factor to be considered when setting up a sales route is:
Question 26
Multiple Choice
The two general approaches to _____ for salespeople are undifferentiated selling and account segmentation.
Question 27
Multiple Choice
As a sales rep for Healthtex,Linda plans her activities for the next week; she establishes a fixed day and time to visit each customer's place of business.She is engaged in the process of:
Question 28
Essay
Explain multivariable account segmentation.
Question 29
Multiple Choice
According to the suggestions in the text,daily planning by the salesperson would be LEAST likely to include:
Question 30
Multiple Choice
A salesperson invests time in direct proportion to the actual or potential sales that the account represents.This relationship of sales volume to sales calls is the:
Question 31
Multiple Choice
Sutton Powell studies the sales potential of present and potential customers in her territory in order to estimate each account's potential and to make the best use of her time.This process is called: