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To Show the Strength of a Plastic Pallet,the Salesperson Asked

Question 68

Multiple Choice

To show the strength of a plastic pallet,the salesperson asked a group of prospects to step into the parking lot and watch as he drove his car across a pallet.He then got out of the car and asked a prospect to examine the pallet for cracks or breaks.This theatrical presentation of a product's feature is called:


A) dramatization.
B) analogy marketing.
C) countersuggestion.
D) prestige proof statement.
E) autosuggestion.

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