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Clearwater Hampers Clearwater Hampers Is a Small British Company That Sells Luxury

Question 43

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Clearwater Hampers
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call on the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state.
-Austin would most likely use creative imagery to:


A) establish seller empathy.
B) cope with pre-call stress.
C) incorporate dramatic visual aids.
D) facilitate two-way communication.
E) develop synergy with the prospect.

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