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Showing the Buyer How to Properly Use the Product and Making

Question 78

Multiple Choice

Showing the buyer how to properly use the product and making realistic claims about the product are two ways to:


A) reduce the buyer's product satisfaction.
B) lower the buyer's dissonance level.
C) increase the buyer's dissatisfaction.
D) reduce routine decision making.
E) discourage whistle-blowing.

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