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A Company That Enters a Foreign Market by Entering into a Licensing

Question 28

Multiple Choice

A company that enters a foreign market by entering into a licensing agreement with a local company


A) can realize location economies.
B) can engage in global strategic coordination.
C) can realize experience-curve effects.
D) risks losing control over its technology to the venture partner.
E) can engage in global strategic coordination and realize experience-curve effects.

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