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    Strategic Management
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    Exam 7: Business Strategy: Innovation and Entrepreneurship
  5. Question
    _____ Is Best Described as the Commercialization of Any New
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_____ Is Best Described as the Commercialization of Any New

Question 20

Question 20

Multiple Choice

_____ is best described as the commercialization of any new product,process,or the modification and recombination of existing ones.


A) Direct imitation
B) Mass customization
C) Innovation
D) Headhunting

Correct Answer:

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