As a Start-Up Company,Virtue Mobiles Inc

Multiple Choice

As a start-up company,Virtue Mobiles Inc.entered the low end of the highly competitive cell phone industry with its low-cost smartphones.Initially,the company was able to sell its inferior technology due to its low prices.Over the years,however,its rate of technology improvements increased above the industry standards.This helped the company to create a strong strategic position for its smartphones in the high-end segment and claim a premium price.Which of the following types of innovation does this scenario best illustrate?

A) radical innovation
B) incremental innovation
C) architectural innovation
D) disruptive innovation