Intel's Celeron Chip and Atom Chip Are Initiatives to

Multiple Choice

Intel's Celeron chip and Atom chip are initiatives to

A) introduce a new product in a new market to extend its leadership.
B) guard the company against disruptive innovation by protecting the low end of the market.
C) stall its own disruption strategies and wait for its rivals to introduce disruptive forces.
D) target that section of the market that is not particularly price sensitive.