Next Door Cellular Is a Leading Mobile Network Operator

Multiple Choice

Next Door Cellular is a leading mobile network operator.Since most of the resources used by Next Door Cellular are easily available,the company's brand name is the only resource that distinguishes it from the other operators.No other competitor in the industry has a strong brand name like that of Next Door Cellular.This unique asset that has helped the company gain a competitive advantage will be considered as a(n) _____ resource in the VRIO framework.

A) tangible
B) mobile
C) imperishable
D) rare