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    Strategic Management
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    Exam 4: Internal Analysis: Resources, Capabilities, and Core Competencies
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    The Management of a Company Is Assessing the Value of All
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The Management of a Company Is Assessing the Value of All

Question 103

Question 103

Multiple Choice

The management of a company is assessing the value of all the tangible resources the company owns.Which of the following will be included in this assessment?


A) the company's copyrights
B) the company's brand equity
C) the company's patents
D) the company's machinery

Correct Answer:

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