True Moto Corp

Multiple Choice

True Moto Corp. (TMC) is a leading automobile company. The company has been able to sustain its competitive advantage primarily due to its high-quality and efficient electric motors. Most of its competitors have failed to develop similar electric motors at a reasonable price. Which of the following resource attributes listed in the VRIO framework has helped TMC sustain its competitive advantage?

A) resource mobility
B) inexhaustible nature
C) intangibility of the company's resource
D) high costs involved in imitation