With the Emergence of Smartphones, Users No Longer Have to Carry

Multiple Choice

With the emergence of smartphones, users no longer have to carry a separate music player, a video game, a laptop, or a magazine to keep themselves entertained when traveling. A smartphone is loaded with a variety of applications to satisfy all the customer needs that different industries or products individually satisfied earlier. As a result, the smartphone industry has been posing a threat to a lot of other unrelated industries. What is this phenomenon best known as?

A) industry convergence
B) backward integration
C) product differentiation
D) customer myopia