All of the Following Are Limitations (Or Downsides)of the BCG

Multiple Choice

All of the following are limitations (or downsides) of the BCG (Boston Consulting Group) matrix EXCEPT:

A) Every business cannot be accurately measured and compared on the two dimensions.
B) It takes a dynamic view of competition which can lead to overly complex analyses.
C) It views each business as a stand-alone entity and ignores the potential for synergies across businesses.
D) While easy to comprehend, the BCG matrix can lead to some troublesome and overly simplistic prescriptions.