Mallard Prosthetics Was a Leader in the Prosthetic Arm Market

Multiple Choice

Mallard Prosthetics was a leader in the prosthetic arm market and profits from its prosthetics were very high.Mallard developed a computerized prosthetic arm and has been advised by a consulting firm to "embrace cannibalization." This means that the company should

A) introduce the new technology right away and increase its market lead while taking away profits from its present product.
B) introduce the new technology and hope that it "eats up the competition."
C) use up most of its financial resources in promoting the new prosthetic arm.
D) only offer the new prosthetic arm in certain isolated markets (islands of the market) .