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Biogyn Lifesciences Wanted to Enhance the Adoption of Its New

Question 2

Multiple Choice

Biogyn Lifesciences wanted to enhance the adoption of its new diagnostic substances by hospitals.So,it made an agreement with the dominant producer of glass slides and test tubes to have its diagnostic substances sold to hospitals in a package with the glass slides and tubes.This is known as


A) backward compatibility.
B) penetration pricing.
C) a bundling relationship.
D) disintermediation.

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