Your Boss,Tom Repicci,has Asked You to Analyze the Airline Industry

Multiple Choice

Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?

A) Southwest, Horizon, Frontier, and JetBlue.
B) British Airways, Singapore Airlines, and Virgin Atlantic.
C) Sky Taxi, a rent-by-the-hour personal plane service.
D) All of these.