During the 2012 SuperBowl,there Was a Power Black-Out at the Stadium

Multiple Choice

During the 2012 SuperBowl,there was a power black-out at the stadium that caused a thirty minute delay of the game.During this period,Nabisco,Tweeted the picture and comment: "You can still dunk in the dark" referring to dunking Oreo cookies in milk.This Tweet was then re-Tweeted and Favourited several thousand times.Which aspect of social media allowed Nabisco to measure the response to their Tweet?

A) social media offers infinite survey
B) social media allows real-time responses and feedback
C) social media has infinite panel
D) social media reveals 'hidden' insights