Multiple Choice
What kind of questions are the following? "Place an X in the space that describes your feelings about this test."
Easy __ __ __ __ __ __ __ Difficult
Fair __ __ __ __ __ __ __ Unfair
A) Likert scale question
B) semantic differential scale question
C) dichotomous question
D) open-ended question
Correct Answer:

Verified
Correct Answer:
Verified
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