Kellogg's Was Getting Ready to Introduce a New Ready-To-Eat Cereal

Multiple Choice

Kellogg's was getting ready to introduce a new ready-to-eat cereal bar.Before launching the product,they tested consumer's reaction to the product by sampling the product in grocery stores and asking consumers to fill in a questionnaire.This is an example of a(n) :

A) hypothesis generation
B) field experiment
C) focus group
D) individual interview