While Conducting Market Research,you Realize That Only 40 Percent of Individuals

Multiple Choice

While conducting market research,you realize that only 40 percent of individuals are likely to re-purchase your product.Afraid this may hurt your chances of promotion,you report to your boss that 'at least 50 percent are likely to re-purchase.' This is a(n) _______ issue in marketing research.

A) ethical
B) quality
C) management
D) administrative