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A Local University Offers Business Courses for a Specific Target

Question 102

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A local university offers business courses for a specific target market composed of people who are currently working who want to take refresher courses or work toward further degrees.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?


A) put announcements on campus bulletin boards.
B) distribute promotional materials during classes.
C) advertise on national television.
D) advertise in the local newspaper.

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