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    Marketing Study Set 4
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    Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences
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    Telus Uses a Web-Centric,personalized Approach to Managing Long-Term Customer Relationships
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Telus Uses a Web-Centric,personalized Approach to Managing Long-Term Customer Relationships

Question 104

Question 104

Multiple Choice

Telus uses a web-centric,personalized approach to managing long-term customer relationships electronically.The tool they likely use is known as


A) CRM.
B) eCRM.
C) CR-V.
D) CLV.

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