Multiple Choice
A new employee in the marketing department at BMW asks his manager to provide an executive summary of the controllable marketing mix factors for the BMW 6 Series Convertible that he will be working on.His manager gives him a puzzled look,and says: "At BMW,we refer to those factors as ___________."
A) the five external environmental forces
B) macromarketing forces
C) the five Cs
D) the four Ps
Correct Answer:
Verified
Correct Answer:
Verified
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