A Business Traveler Joined the Starwood Preferred Guest Program in Order

Multiple Choice

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he has accumulated enough points,he can trade his points in for a free night's stay.As a member of this program,the traveler receives periodic updates on new hotels and learns of ways to earn additional points.This is an example of:

A) customer relationship management.
B) entropy.
C) the 80/20 principle.
D) customer valuation.