Every Day,buyers from Large Utility Companies and Sellers from Energy

Multiple Choice

Every day,buyers from large utility companies and sellers from energy companies visit an online exchange dealing in wholesale electricity and gas to negotiate prices for the energy that heats and lights many homes and businesses.The exchange knows there are competitors vying for its customers so it relies heavily on technology to build and retain strong,one-on-one relationships with each customer.The exchange uses _____ to know its customer and to win their allegiance.

A) a flexible marketing system
B) a database warehouse
C) customer relationship management
D) competitive intelligence