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    Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences
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    Ethics Serve As
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Ethics Serve As

Question 154

Question 154

Multiple Choice

Ethics serve as:


A) guidelines on how to act correctly and justly.
B) tools for improving ROI.
C) guidelines on understanding how potential customers buy.
D) guidelines on how to allocate resources.

Correct Answer:

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