Which of the Following Statements About Global Advertising Is Most

Multiple Choice

Which of the following statements about global advertising is most correct?

A) Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations.
B) Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries.
C) Global advertising involves developing a single promotional strategy that can be implemented worldwide.
D) Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low-price strategy.