The Limitation of Trade-Off Analysis Is Which of the Following

Multiple Choice

The limitation of trade-off analysis is which of the following?

A) The trade-off between competitors' brands is irrelevant due to different features and benefits being available with various competing brands
B) Product preference is not established
C) Profiles do not give an accurate representation of the consumer decision process
D) Respondents are not asked to back up their preferences with cash expenditure