Some Characteristics of Non-Profit Organizations That Distinguish Them from Profit-Orientated

Multiple Choice

Some characteristics of non-profit organizations that distinguish them from profit-orientated firms are: they are subject to public scrutiny, educating the public is an important role, they have multiple publics and ________.

A) conflicting objectives mean that it is hard to measure success
B) they use a different marketing mix
C) decision making is easier in non-profit organizations
D) as their pricing goal is non-economic, their worth and standing is dependent on the profits they generate