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  3. Study Set
    Foundations of Marketing Study Set 2
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    Exam 7: Value Through Services, Relationships and Experiences
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    Which of the Following Is a Solution to the Challenge
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Which of the Following Is a Solution to the Challenge

Question 115

Question 115

Multiple Choice

Which of the following is a solution to the challenge of intangibility?


A) Using intangible cues
B) Creating a strong competitive brand
C) Encouraging positive word-of-mouth
D) All of the above

Correct Answer:

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